80% of mature women feel anxious shopping for color cosmetics. 

Shades you carried like a queen in your 20s betray you in your golden years. 

Some are too intense. Others look too red. 

And none of it is your fault. 

Studies show that fair, olive, or dark - all complexions shift post 50. 

Prime’s here with multitasking color stick trios, curated by our beauty editor, for fair, olive, and dark skinned mature beauties. 

Guaranteed to flatter your unique complexion, enhance your features, and create dewy no-make-up looks. 

The best-selling formula of PrimeWand Pigment - in diverse hues - brought together for your convenience.